McGhee

McGhee offers financial services for interior designers but more than that, becomes a highly specialised expert and partner within the industry. Going against what is usually done in the financial industry- stuffy, safe, strict - we went with structure in the logo and type, combined with architecture, curves. That way McGhee can be perceived as belonging, and understanding, interior design.
Above all, McGhee had to feel down-to-earth, genuine and no B.S. That was achieved with warm colors and vintage photography.