About Maxime

As a creative

As a creative director?

director

As a creative director?

and brand

designer, I

go

further

than

simply

shaping

how

people

see

your

business.

I shape

how they

experience

it, I

show

you

what’s possible

for it.

Partnering with creators and founders, I design brands from the ground up—from initial concepts to first launch to long-term relevance. Brands that are remembered not for being pretty but for having a point of view and offering experiences that make it easy to believe in, bond over, and buy into.

Simply put, I’m here to raise the bar for how your brand is built: creatively, strategically, completely. Because some brands reference culture and others shift it. But the great ones? They create one entirely of their own.

Yours can, too.

I keep
going where
others stop.

Most agencies hand over files and wrap up.
I’m still thinking with you—suggesting what to save for later, making cool ideas fit the budget, obsessing over the details. I care way too much not to.

I Believe In World Building Over Brand

I layer beliefs & rituals with design to help brands define who they are. Then use visuals to build brands that become part of the routine. Daily staples, empties, life essentials they just can’t live without.

I keep
going where
others stop.

Most agencies hand over files and wrap up.
I’m still thinking with you—suggesting what to save for later, making cool ideas fit the budget, obsessing over the details. I care way too much not to.

I Believe In World Building Over Brand

I layer beliefs & rituals with design to help brands define who they are. Then use visuals to build brands that become part of the routine. Daily staples, empties, life essentials they just can’t live without.

I keep going
where others stop.

Most agencies hand over files and wrap up.
I’m still thinking with you—suggesting what to save for later, making cool ideas fit the budget, obsessing over the details. I care way too much not to.

I keep going where others stop.

Most agencies hand over files and wrap up.
I’m still thinking with you—suggesting what to save for later, making cool ideas fit the budget, obsessing over the details. I care way too much not to.

I Believe In World Building Over Brand

I layer beliefs & rituals with design to help brands define who they are. Then use visuals to build brands that become part of the routine. Daily staples, empties, life essentials they just can’t live without.

I am in it with you & on it for you.

We’re partners in the truest sense. You bring your vision and energy, I bring insider insights and years of know-how. Together, we’ll build exactly what you imagine (maybe better).

I Believe In World Building Over Brand

And you better believe I’ll make sure you do, too. No rushed concepts or half-baked work, the goal is always depth and durability for your brand.

I am in it with you & on it for you.

We’re partners in the truest sense. You bring your vision and energy, I bring insider insights and years of know-how. Together, we’ll build exactly what you imagine (maybe better).

I Believe In World Building Over Brand

And you better believe I’ll make sure you do, too. No rushed concepts or half-baked work, the goal is always depth and durability for your brand.

I am in it with you & on it for you.

Most agencies hand over files and wrap up.
I’m still thinking with you—suggesting what to save for later, making cool ideas fit the budget, obsessing over the details. I care way too much not to.

I know what
better looks like.

And you better believe I’ll make sure you do, too. No rushed concepts or half-baked work, the goal is always depth and durability for your brand.

If curiosity really did kill the cat, I'd have been buried ages ago.

Because I've never known how to be casually interested in anything.

I fall into ad-performance rabbit holes, trying to figure out why that TikTok ad went viral at 3am.

I’ll repeatedly push play on the same hyperfocus song, squeezing out every last drop of dopamine I can get from it. And I have an entire collection of gold fountain pens because putting them to paper feels an entire experience, one I’d never want to rush through.

When something grabs my attention, I have to know how it works—why it resonates, what made it stick, and how it could've been even better.

So, no, nothing about me or my work is casual. And your business will be better because of it.

The creators and founders I work with are brilliant. They're in tune with what their people want and need. They do things differently. They take up space in their own way. And I believe their brands should, too.

Not just visually, but structurally, emotionally, experientially.
The whole thing.

Not just visually, but structurally, emotionally, experientially. The whole thing.

So you’ll come for a website and I’ll build you an entire world. A place people want to step into and stay. One they refer to, rely on, and return to until it's seen as essential, something they can’t remember how they ever lived without.

I don’t have interests,
I have obsessions.

These are all my vintage fountain pens.
Go head, pick them up.

1989 Parker 75 Perlé, 18kt gold plated

1989 Parker 75 Perlé, 18kt gold plated

1989 Parker 75 Perlé, 18kt gold plated

1989 Parker 75 Perlé, 18kt gold plated

1982 Sheaffer Targa Fluted, 23kt Gold Electroplated

1982 Sheaffer Targa Fluted, 23kt Gold Electroplated

1982 Sheaffer Targa Fluted, 23kt Gold Electroplated

1982 Sheaffer Targa Fluted, 23kt Gold Electroplated

1981 Duofold International Parker, 925 Silver & Lacquer

1981 Duofold International Parker, 925 Silver & Lacquer

1981 Duofold International Parker, 925 Silver & Lacquer

1981 Duofold International Parker, 925 Silver & Lacquer

1987 Parker 75 Ciselé Special Edition, 18kt gold plated

1987 Parker 75 Ciselé Special Edition, 18kt gold plated

1987 Parker 75 Ciselé Special Edition, 18kt gold plated

1987 Parker 75 Ciselé Special Edition, 18kt gold plated

1927 Conclin, 18kt filigree

1927 Conclin, 18kt filigree

1927 Conclin, 18kt filigree

1927 Conclin, 18kt filigree

You don’t have to
know what comes next.

You don’t have to know what comes next.

IT STARTS HERE

I keep going where others stop.

Most agencies hand over files and wrap up. I’m still thinking with you—suggesting what to save for later, making cool ideas fit the budget, obsessing over the details. I care way too much not to.

I Believe In World Building Over Brand

I layer beliefs & rituals with design to help brands define who they are. Then use visuals to build brands that become part of the routine. Daily staples, empties, life essentials they just can’t live without.

I keep going where others stop.

Most agencies hand over files and wrap up. I’m still thinking with you—suggesting what to save for later, making cool ideas fit the budget, obsessing over the details. I care way too much not to.

I Believe In World Building Over Brand

I layer beliefs & rituals with design to help brands define who they are. Then use visuals to build brands that become part of the routine. Daily staples, empties, life essentials they just can’t live without.

I keep going where others stop.

Most agencies hand over files and wrap up. I’m still thinking with you—suggesting what to save for later, making cool ideas fit the budget, obsessing over the details. I care way too much not to.

I keep going where others stop.

Most agencies hand over files and wrap up. I’m still thinking with you—suggesting what to save for later, making cool ideas fit the budget, obsessing over the details. I care way too much not to.

I Believe In World Building Over Brand

I layer beliefs & rituals with design to help brands define who they are. Then use visuals to build brands that become part of the routine. Daily staples, empties, life essentials they just can’t live without.

I am in it with you & on it for you.

We’re partners in the truest sense. You bring your vision and energy, I bring insider insights and years of know-how. Together, we’ll build exactly what you imagine (maybe better).

I Believe In World Building Over Brand

And you better believe I’ll make sure you do, too. No rushed concepts or half-baked work, the goal is always depth and durability for your brand.

I am in it with you & on it for you.

We’re partners in the truest sense. You bring your vision and energy, I bring insider insights and years of know-how. Together, we’ll build exactly what you imagine (maybe better).

I Believe In World Building Over Brand

And you better believe I’ll make sure you do, too. No rushed concepts or half-baked work, the goal is always depth and durability for your brand.

I am in it with you & on it for you.

Most agencies hand over files and wrap up. I’m still thinking with you—suggesting what to save for later, making cool ideas fit the budget, obsessing over the details. I care way too much not to.

I know what better looks like.

And you better believe I’ll make sure you do, too. No rushed concepts or half-baked work, the goal is always depth and durability for your brand.

If curiosity really did kill the cat, I'd have been buried ages ago.

If curiosity really did kill the cat, I'd have been buried ages ago.

If curiosity really did kill the cat, I'd have been buried ages ago.

Because I've never known how to be casually interested in anything.

Because I've never known how to be casually interested in anything.

Because I've never known how to be casually interested in anything.

So, no, nothing about me or my work is casual. And your business will be better because of it.

So, no, nothing about me or my work is casual. And your business will be better because of it.

So, no, nothing about me or my work is casual. And your business will be better because of it.

The creators and founders I work with are brilliant. They're in tune with what their people want and need. They do things differently. They take up space in their own way. And I believe their brands should, too.

The creators and founders I work with are brilliant. They're in tune with what their people want and need. They do things differently. They take up space in their own way. And I believe their brands should, too.

Not just visually, but structurally, emotionally, experientially. The whole thing.

Not just visually, but structurally, emotionally, experientially. The whole thing.

Not just visually, but structurally, emotionally, experientially. The whole thing.

So you’ll come for a website and I’ll build you an entire world. A place people want to step into and stay. One they refer to, rely on, and return to until it's seen as essential, something they can’t remember how they ever lived without.

So you’ll come for a website and I’ll build you an entire world. A place people want to step into and stay. One they refer to, rely on, and return to until it's seen as essential, something they can’t remember how they ever lived without.

I don’t have interests, I have obsessions.

I don’t have interests, I have obsessions.

I don’t have interests, I have obsessions.

These are all my vintage fountain pens. Go head, pick them up.

These are all my vintage fountain pens. Go head, pick them up.

These are all my vintage fountain pens. Go head, pick them up.

1989 Parker 75 Perlé, 18kt gold plated

1989 Parker 75 Perlé, 18kt gold plated

1989 Parker 75 Perlé, 18kt gold plated

1989 Parker 75 Perlé, 18kt gold plated

1982 Sheaffer Targa Fluted, 23kt Gold Electroplated

1982 Sheaffer Targa Fluted, 23kt Gold Electroplated

1982 Sheaffer Targa Fluted, 23kt Gold Electroplated

1982 Sheaffer Targa Fluted, 23kt Gold Electroplated

1981 Duofold International Parker, 925 Silver & Lacquer

1981 Duofold International Parker, 925 Silver & Lacquer

1981 Duofold International Parker, 925 Silver & Lacquer

1981 Duofold International Parker, 925 Silver & Lacquer

1987 Parker 75 Ciselé Special Edition, 18kt gold plated

1987 Parker 75 Ciselé Special Edition, 18kt gold plated

1987 Parker 75 Ciselé Special Edition, 18kt gold plated

1987 Parker 75 Ciselé Special Edition, 18kt gold plated

1927 Conclin, 18kt filigree

1927 Conclin, 18kt filigree

1927 Conclin, 18kt filigree

1927 Conclin, 18kt filigree

You don’t have to know what comes next.

You don’t have to know what comes next.

You don’t have to know what comes next.

Because I do.

Because I do.

Because I do.

I keep
going where
others stop.

Most agencies hand over files and wrap up.
I’m still thinking with you—suggesting what to save for later, making cool ideas fit the budget, obsessing over the details. I care way too much not to.

I keep
going where
others stop.

Most agencies hand over files and wrap up.
I’m still thinking with you—suggesting what to save for later, making cool ideas fit the budget, obsessing over the details. I care way too much not to.

I keep going
where others stop.

Most agencies hand over files and wrap up.
I’m still thinking with you—suggesting what to save for later, making cool ideas fit the budget, obsessing over the details. I care way too much not to.

Most agencies hand over files and wrap up.
I’m still thinking with you—suggesting what to save for later, making cool ideas fit the budget, obsessing over the details. I care way too much not to.

Most agencies hand over files and wrap up.
I’m still thinking with you—suggesting what to save for later, making cool ideas fit the budget, obsessing over the details. I care way too much not to.

I know what
better looks like.

Not just visually, but structurally, emotionally, experientially.
The whole thing.

Not just visually, but structurally, emotionally, experientially.
The whole thing.

I don’t have interests,
I have obsessions.

I don’t have interests,
I have obsessions.

I don’t have interests,
I have obsessions.

These are all my vintage fountain pens.
Go head, pick them up.

These are all my vintage fountain pens.
Go head, pick them up.

These are all my vintage fountain pens.
Go head, pick them up.

You don’t have to
know what comes next.

You don’t have to
know what comes next.